CVS Health Survey 2024: Inside the Most Surprising Findings That Will Shock You!

The CVS Health Survey 2024 has just been released, delivering surprising insights into consumer health behaviors, pharmacy trends, and evolving expectations in the retail healthcare space. For businesses, healthcare professionals, and consumers alike, this report is more than just numbers—it’s a revealing snapshot of where trust, habits, and innovation intersect. Prepare to discover what’s really changing how Americans access care, manage chronic conditions, and rely on stores like CVS for everyday health needs.


Understanding the Context

What Did the CVS Health Survey 2024 Reveal?

After surveying tens of thousands of U.S. consumers and healthcare workers, the data uncovered several unexpected trends that challenge common assumptions about modern healthcare engagement. Here are the most shocking findings from the report:

1. Pharmacy as a Holistic Health Hub Is No Longer Optional

Over 68% of respondents now view CVS and similar retail pharmacies not just as drug dispensers, but as key hubs for comprehensive health services. From flu shots and diabetes management to mental wellness support and vaccine navigation, users expect pharmacies to deliver complete care beyond prescriptions. This demands deeper integration of health services within retail spaces—creating both opportunity and pressure to innovate.

Key Insights

2. Crushing Demand for Mental Health Support

Surprisingly, 86% of adults reported wanting easier access to mental health resources through retail partners like CVS. Yet only 42% feel their local CVS offers sufficient tools or staff to address mental wellness effectively. This gap signals a massive untapped market—and a critical responsibility for pharmacists and store staff to bridge.

3. Younger Generations Rely on CVS for Preventive Care

Contrary to stereotypes, Gen Z and Millennials are more likely than baby boomers to use CVS locations for flu vaccines, cholesterol checks, and even blood pressure screenings. The convenience, affordability, and community-focused approach are drawing younger crowds who now see CVS as a trusted entry point into healthcare.

4. Supply Chain Reliability Ranks Top Concern

Final Thoughts

While convenience and price dominate headlines, 73% of survey participants ranked supply chain reliability as their top concern—ranked just behind pricing and staff knowledge. Disruptions in medication availability or over-the-counter supplies shocking to both consumers and providers, prompting urgent calls for greater transparency and innovation in distribution.

5. Trust in Retail Pharmacy’s Role in Public Health Remains Strong—But Fragile

High trust levels exist, especially among frequent users, but survey data reveals vulnerability: a 28% drop in confidence when pharmacies overcharge or provide inconsistent care. Trust, the report warns, is built through affordability, reliability, and empathy—not just brand recognition.


What This Means for CVS, Retailers, and Consumers

These findings reshape how CVS and similar chains must strategize:

  • Expand Health Services: Investing in expanded clinics, behavioral health integration, and chronic care management will differentiate CVS in a crowded market.
  • Build Trust Through Transparency: Clear pricing, reliable inventory, and patient-friendly communication build long-term loyalty.
  • Meet Evolving Demands: Younger generations expect digital convenience paired with human touch—mobile check-ins, telehealth options, and community health programs are no longer optional.
  • Strengthen Supply Chain Resilience: Partnerships with regional distributors and advanced inventory systems are critical to maintaining service reliability.

Why This Matters for the Future of Retail Healthcare

The CVS Health Survey 2024 is more than a snapshot—it’s a call to action. As consumers shift expectations, retail healthcare giants must evolve from transactional points of sale to proactive, compassionate health partners. When pharmacies deliver care that’s accessible, trusted, and personalized, they become indispensable to public well-being.